The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

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The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from W & L Subaru

Subaru and W & L Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

W&L supports Evangelical Community Hospital  –  Kathy A

In October 2019, W&L Subaru partnered with Evangelical Community Hospital’s Thyra M. Humphreys Center for Breast Health to raise money to support women battling breast cancer. W&L pledged a donation of $10 for every test drive conducted during their October sales event and raised a total of $680! The Center for Breast Health will be using the funds to provide financial assistance to women in the area who are uninsured or underinsured and need breast cancer screenings. Evangelical Community Hospital is very grateful for partners like W&L Subaru whose support helps women stay on top of their breast screenings to make their health a priority. We look forward to working together in the future to continue building a healthy community.

Gifts lift the spirits of local oncology patients  –  Mike M

Eight-year-old Bromwyn of South Williamsport was curled up on her bed playing video games on the third floor of Geisinger Janet Weis Children’s Hospital. With her mother Jennifer by her side, Bromwyn occasionally paused from her game playing to curl up in the fetal position and groan from her stomach pain -- a side effect from her chemotherapy treatment. Jennifer gently caressed her daughter’s now-bald head and kissed her forehead trying to provide strength to her daughter. A knock on the door provided a momentary distraction to the pain. Two of Bromwyn’s caregivers entered the room and delivered a special metal lunch box filled with markers, paper, crayons,modeling clay and much more. A small smile appeared on Bromwyn’s face, helping her to momentarily forget the stomach pain that crippled her moments earlier. As part of the Subaru Loves to Care program, W&L Subaru has partnered with the Leukemia and Lymphoma Society and Geisinger Medical Center in Danville to offer oncology patients blankets and activity kits. Through the program and these generous donations,W&L Subaru is helping to spread hope, love and warmth to adult and pediatric oncology patients at Geisinger, patients like Bromwyn. Thank you, W&L Subaru, for sharing the love and helping to bring hope to oncology patients at GeisingerJanet Weis Children’s Hospital.

W & L Subaru giving local kids healthy tomorrows  –  Mike M

W&L Subaru has partnered with Geisinger Janet Weis Children’s Hospital for the past five years during the annual Subaru Share the Love program. Donations to Children’s Miracle Network at Geisinger from the 2018 event have provided so much for the health of local children, including direct funding for the Child Advocacy Center in Sunbury,which serves as a special place with a “one child, one place, one time” philosophy for children who are victims of abuse. In addition, the generous gifts from W&L Subaru’s participation in the program have provided equipment and comfort items for the children’s hospital used in the care of children like Aaron Hauger from Lewisburg. Aaron was admitted to the Pediatric Intensive Care Unit (PICU) at Geisinger Janet Weis Children’s Hospital after having horrible headaches and displaying strange behaviors. He was diagnosed with autoimmune encephalitis, a rare illness where the body’s immune system mistakenly attacks healthy brain cells. He was in a coma-like state for some time and the illness caused damage to his brain that affected his speech and motor skills. Pediatric therapists helped him relearn how to walk and talk. Less than a year later, he returned to school and is back to playing sports. Recent donations from W&L Subaru’s Share the Love Event helped provide many life-saving pieces of equipment for the PICU like ventilators and bedside ultrasound equipment, which were used in Aaron’s care. Past funding from the program also provided comfort items such as recliners and sofa beds in rooms of the children’s hospital, allowing Aaron’s parents to room in with him during his hospital stay. Donations also have helped purchase equipment for the pediatric rehabilitation department at the children’s hospital where Aaron continues to be followed to recover from his illness. These are just a few examples of how local families like Aaron’s are impacted by the generosity of W&L Subaru!


The goal was to raise $475,000 and they are less than $49K away! Over the months, W&L Subaru helped raise/fund approximately $10,000 according to campaign manager Fritz Heineman. Last year W&L Subaru hosted a dinner to help raise funds for the program and offered a special signing event at our dealership with Andy Russell, wife Cindy Russell and campaign manager Fritz Heineman. The All inclusive playground will be the first of its kind in Pa and we are fortunate that it will be located in Snyder County, Selinsgrove pa! This playground is going to change lives... Owner Bob Long knew how much this playground was going to change our community and when asked for a donation, Bob did not hesitate. He said, "I have to be a part of this." This playground will not only make a life changing difference in our children's lives but for adults that struggle with any disability affecting their activities of daily living According to NSIP about 17% of the population in the US is living with some type of functional Disability. In short, their are many folks in our community that will be able to now enjoy the outdoors in a whole new way... from infants to adults, we are now providing a healthier and happier community one dollar at a time. We are also proud to announce that construction has begun despite needing $44,899 to raise in order meet every cost associated with the Playground. As a reminder, no salaries or overhead costs are being taken by the Andy Russell Foundation meaning 100% of each donation goes directly to the building of the Playground. The building of the Playground absolutely is a "labor of love" and soon will provide those with special needs, disabilities or other life altering challenges a place of their own and their families. Please visit the "Selinsgrove All Inclusive Playground" on Facebook to donate or find out more about this project!

Partners in Education  –  JoAnn K

As Sunbury Christian Academy (SCA) prepared to celebrate Literacy Week, the organizing committee called upon local business partners to come into the classrooms to read to the children. As anticipated, one of our greatest supporters was W & L Subaru. The time Shelley Heffner took to read to our students, grades PrK-6, is reminiscent of the hours she has spent at SCA over the years, volunteering her time to support the various programs and activities at the school. Likewise, the visit by Andy Long, General Manager, and his wife was a special treat for the students, who enjoyed their reading time and photo shoot with a "local celebrity." Thank you W & L Subaru for your continued support of SCA its educational programs and special activities. Your partnership in education is valued and appreciated!

W&L supports THOUSANDS of kids in Education day  –  Mike T

Bucknell WBB Education Day, Presented by W&L Subaru! On Tuesday, December 18th, Bucknell’s women’s basketball team hosted their annual Education Day game, presented by W&L Subaru. Approximately 1,200 students in grades 5-8 from several local middle schools in the area were in attendance to watch the Bison defeat the Youngstown State Penguins by a score of 73-68. Prior to taking in the game, all of the students attended a separate presentation at the Weis Center for the Performing Arts on Bucknell’s campus, where they learned about how to use social media platforms safely and about the dangers and effects of cyberbullying. Once the presentation was over, they were escorted from the Weis Center down to Sojka Pavilion, where the game was getting ready to begin. All of the students were given an orange foam finger, courtesy of W&L Subaru, which they waved and used to create an awesome atmosphere for the duration of the game. They were also each given a bag of potato chips, a carton of milk or a bottle of water, and some students were given a sandwich for lunch. Throughout the game, students and chaperones from the different schools were selected as contestants to participate in various on-court activities and contests, with some taking home some pretty cool prizes focused on education. Education Day is an effort that the Bucknell athletic department initiated to be able to provide students in the local area and surrounding communities with the opportunity to learn important lessons from individuals that they may see as role models, including student-athletes, coaches, or members of the athletic department itself. Each year, a different topic is selected, each still focusing on bettering the lives of the students. As a bonus, the students are invited to come to watch a women’s basketball game for free thank to our friends at W&L Subaru. Overall, it is about providing an experience for the students that combines teaching valuable life lessons with the entertainment and excitement of an athletic event. This event is only possible when you have great companies like W&L Subaru who care about the community and the children in those communities.

W and L Subaru, our extended family - Guy D Bohner  –  Guy B

Several years ago Josiah and I were invited by Children's Miracle Network to W and L Subaru for a Share the Love Event. That was our first meeting with Andy Long. He gave us our first ever Subaru at that event. Little did we know at that time that we were about to become part of a family. As the years have gone by, there is not a time we did not stop by and were greeted by everyone and asked, "How are you?" Andy would make sure he would greet us and always told us before we would leave, "If you need anything, give me a call." Since Josiah loves baseball, Andy takes us to the St. Louis Cardinals Spring Training Camp in Palm Beach Fl. whenever Josiah is able to travel. The last couple of years has been difficult for me because of a bad knee which I was told needed to be replaced. When I would take our car for service Andy would ask, "Guy, when are you going to get that knee fixed!!" I finally gave in and had the surgery a few weeks ago. The reason I mention this story is because before, during and after surgery Andy was there with me. He drove me to appointments and to the hospital for my surgery. He stayed till I was out of surgery and awake. Over the years our friendship has grown. Not only have we become part of the W and L Subaru family, but they have also become part of our family and Josiah's unique story of life, love and baseball. To the person or persons who started Subaru's Share the Love, we extend our heartfelt thanks. I believe you have and will continue to touch many lives some of which you may never hear about. W and L Subaru has taken seriously your challenge to "Share the Love". Ours is just one small story of which I am sure there are many more. #FriendsForever #NeverGiveUp

Subaru Loves Learning with Grace Beck Elementary  –  Meghan B

This year W&L Subaru partnered with Grace Beck Elementary School during our Subaru Loves Learning initiative. Throughout the month of August W&L provided school supply drop off bins in the customer waiting for lounges and showroom and throughout the month customers, employees and members of the community dropped off the donated items. Then in late September, the school supplies along with 150+ books were dropped off to some very "eager to learn" and loving children. However, not only did the school receive some awesome books and supplies but the children received special bookmarkers that visiting customers at our dealership filled out with special words of encouragement for the school year! Every year we look forward to this event and love to see the impact this small act of kindness makes. Take a look at the video listed to see what this meant to our local elementary school...

W&L Subaru Creates Hundreds of Smiles  –  Norm J

W&L Subaru created hundreds of smiles at the James F. Baugher Elementary school, by donating dozens of S.T.E.M. books to the Milton Area School District. Owner, Andy Long, delivered the boxes of books to a group of eager readers at the school in the morning and got plenty of help to get the new books to the school's library! MASD Technology and Librarian teacher, Kerry Killian said "It is such a blessing to have community members and businesses come together and donate to schools, we're so fortunate to have this donation, I wasn't sure we were going to so many books! Thank you so much! And S.T.E.M. related, which is great! We needed more of those! Those are actually more expensive than the fiction books. Thanks so much for getting those! It means so much to the students and they're going to love taking them off the shelves! Parent and School Volunteer, Norm Jones said,"We've seen W&L Subaru active in the community by helping local organizations, such as the YMCA, Janet Weis Children's Hospital, the list goes on and on. To have Andy Long drive a car load of books to the school, then directly into the hands of children, makes my heart full." W&L Owner, Andy Long said, "It's part of our pledge and our Subaru Love Promise, that we'll continue to put our resources and energies into supporting the communities that support our family business. The #SubaruLovesReading donation of S.T.E.M. books is one of the largest donations to date in the Milton District.

W&L Subaru Shares the Love to Local Cancer Patient  –  Tara R

The Leukemia & Lymphoma Society’s (LLS) Central PA Chapter was proud to partner with W&L Subaru in June during Subaru Loves to Care month to provide support to patients fighting cancer. W&L Subaru staff delivered the beautiful blankets, kids craft kits and care cards to the Geisinger Medical Center. The Subaru staff was provided the incredible opportunity to hand deliver warm blankets to patients in the oncology unit. The patients and their loved ones were so grateful to receive a Subaru blanket and learn that their local W&L Subaru is here to support them. During the blanket delivery, W&L Subaru had the honor to meet a local cancer patient named Sandra. Sandra had just finished up her day of treatment upon our arrival. An enormous smile came across her face as the W&L Subaru staff handed her a blanket and shared that W&L Subaru is here to support her through her cancer diagnosis. Emotional from the generous gift she was given, she shared that she lives just down the street form W&L Subaru and that her daughter had recently purchased a brand new Subaru from them. She was eager to have a photo taken with the W&L Subaru staff – and to share with everyone in the community of W&L Subaru’s generosity! See photo of Sandra and W&L Subaru staff:

LLS Donation  –  Nicole S

W&L Subaru is excited to give back to their community with The Leukemia & Lymphoma Society. Stop in during the month of June to join us in donating blankets and sending messages of hope to those fighting cancer at our local hospital, Geisinger Medical Center.

Subaru Share the Love  –  Nicole S

From now until January 3rd, if you purchase or lease a new Subaru, a $250 donation will be made to the charity of your choice. This year, the hometown charity is The Children's Miracle Network at Geisinger. Children's Miracle Network at Geisinger raises funds to provide equipment, programs and services for children at Geisinger Janet Weis Children's Hospital in Danville, as well as pediatric services throughout the Geisinger Health System. You can also donate to our national charities: ASPCA, Make-A-Wish, Meals on Wheels America, and National Park Foundation. The support from the Share the Love event has helped maintain important services like our Child Life Services program, expand our Child Advocacy Center and initiate new programs like the seed money for a planned Pediatric Emergency Department. Subaru and its participating retailers will have given nearly $90 million in nine years. Help put a little love into people's hearts this holiday season.

W&L Subaru Loves Pets  –  Nicole S

During the whole month of October, W&L Subaru will be helping their community by accepting donations for the Danville SPCA. The Danville SPCA's mission is to protect animals, prevent animal cruelty, and improve the health of life for animals living in Pennsylvania. In their showroom they will have a Subaru Forester on display where all items can be dropped off at. Attached is a list of items that the SPCA are in need of. All donations are welcome and W&L Subaru thanks you!

W&L Loves to Care  –  Meghan B

At W & L Subaru we strive to impact our community in every way. Whether it's helping out a local veterinarian clinic, local park or servicing our customers vehicles... we want to be involved! However, one foundation that we hold very near and dear to our hearts is, the Children's Miracle Network at Geisinger. This program is serviced out of the Janet Weis Children's hospital in Danville, Pa. This year, Andy and his team was able to present the largest check to date from W&L Subaru to the Children's Miracle Network at Geisinger. The total amount donated was $38,667 dollars! These funds allow our hospital to acquire the needed equipment and programs to help change a child or families worst nightmare into a working miracle! From Cardiovascular machines to waiting room furniture, every little piece makes a life changing difference. We are very blessed to be able to contribute to this evolving program and make a difference in many young children's lives and their families. We also feel very fortunate to have a community of highly skilled, loving and compassionate doctors and medical staff to support. Their hands are performing miracles each and every day. If you would like to read some of the many heart warming miracles that took place within his last year, please go to: - The Team at W&L Subaru

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Share the Love  –  Vanessa K

Here at W&L Subaru, nothing means more to us than helping our community. That means we have a lot of stories to share about our involvement and support of out community. One of our community stories is a heart-felt one. When we did our "Share the Love" event in 2013, we teamed up with Geisinger's Janet Weis Childrens Hospital / Children's Miracle Network. During this event we met a family whose child has a rare aging disease. The family only had a small truck to haul everyone, including the grandparents, one of whom has diabetes. Due to the truck's small size, it was impossible to go on outings with everyone. So after our presentation of the donation check, ($13,000) to Geisinger's Janet Weis Children's Hospital / Children's Miracle Network, we told the family that we had a car for them. We gave the family a white 2010 Subaru Outback Limited, at no charge. It was the best car deal I think we ever did here at W&L Subaru. I think that we shocked them a little, but seeing the look of gratitude and the tears of joy on their faces made it worth every penny. This is the type of dealer we are, and this is just one example of many that shows how we support our community. For the past few years our dealership has also been a main sponsor of a local 5k-charity race supporting the PA Breast Cancer Coalition. Not only do we donate, but we also participate! In 2014 we had about 25 employees sign up as runners!

W&L Subaru supports Children's Miracle Network  –  Adam W

Here at W&L Subaru, nothing means more to us than helping our community. That means we have a lot of stories to share about our involvement and support of our community. One of our community stories is a heart-felt one. When we did our "Share the Love" event for 2013, we teamed up with Geisinger's Janet Weis Children's Hospital / Children's Miracle Network. During this event we met a family whose child has a rare aging disease. The family only had a small truck to haul everyone, including the grandparents, one of whom has diabetes. Due to the truck's small size, it was impossible to go on outings with everyone. So after our presentation of the donation check ($13000) to Geisinger's Janet Weis Children's Hospital / Children's Miracle Network, we told the family we had a car for them: a white 2010 Subaru Outback Limited, at no charge. It was the best car deal I think we ever did here at W&L Subaru. I think we shocked them a little, but seeing the look of gratitude and the tears of joy on their faces made it worth every penny. For the past few years we have also been a main sponsor of a local 5k charity race supporting the PA Breast Cancer Coalition. Not only do we sponsor it ... we participate! In 2014 we had about 25 employees sign up as runners!