W&L Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at W&L Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At W&L Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is W&L Subaru dedicated locally to the Love Promise?
At W&L Subaru, our mission is to go beyond being just a car dealership, and become an integral part of our community. Through forging partnerships with local charities and non-profit organizations, we strive to enrich the Susquehanna Valley area. Our commitment extends to not only contributing to our community, but actively serving it, while making a positive impact in our community. Our Love Promise is more than a statement; it is our guiding principle in all our endeavors.
Danville PSPCA, Mostly Mutts of Sunbury, Cats in Bloom
Northcentral Pennsylvania Conservancy, Everyone's Playground, Arbor Day Foundation
Chief Shikellamy Elementary School, Bucknell University, SUMMIT Early Learning, Agapeland Preschool
Child Advocacy Center in Sunbury , Union-Snyder Community Action Agency , Susquehanna Valley Baseball Association, Haven Ministry, Shikellamy Athletics
Children's Miracle Network at Geisinger, Leukemia & Lymphoma Society , WellSpan Center for Breast Health
Love Promise Stories from W&L Subaru
Subaru and W&L Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Footprints of Love - Aimee B
In the month of March, W&L Subaru, living out their mission to be more than a dealership and to become a true blessing for others, stepped forward in a way that is a reflection of their values, of what it truly means to love and serve a community. W&L Subaru partnered with Footprints of Love to host a special Test Drive for a Cause event. Throughout the month, every test drive became more than a moment behind the wheel it became a step toward feeding the hungry, bringing Bible school to orphans in the villages of Mityana, Uganda and extending compassion to orphans and widows that often feel unseen. The community responded with enthusiasm, as people came to test drive vehicles, they left knowing they had contributed to something far greater. At the end of the month, W&L Subaru presented a generous donation, one that will provide meals to the hungry, carry hope into remote villages, and remind the orphans and widows of Mityana that they are deeply loved. Their generosity echoed the heart of Scripture, which teaches that "whatever you do for the least of these… you do for Me" (Matthew 25:40). W&L Subaru lived this truth with purpose. W&L Subaru didn't just support a ministry, they strengthened a mission. Their partnership allows Footprints of Love to walk farther, reach more villages, and continue sharing nourishment, education, and the love of Christ with those who need it most. Their Love Promise became more than a guiding principle, it became a reality.
Welcome Bags at WellSpan Evangelical Community Hospital in Lewisburg - Bette S
Thank you so much to W and L Subaru of Northumberland County! We are very grateful for the special addition to SUMMIT Early Learning's Welcome Bags. Each month, 40 Welcome Bags are delivered to new Moms at WellSpan Evangelical Community Hospital in Lewisburg. The bags include information about resources in the community and we are so fortunate, because of W and L's donation, to continue adding a new children's book for families to enjoy together. This community collaboration is a way to make sure that early reading and early learning are shared with each little one welcomed at WellSpan Evangelical. Thank you again W and L!
W&L Subaru Sponsors Event for Keystone Family Alliance - Joy K
Keystone Family Alliance is a statewide ministry that works to support foster parents within each county and assists local churches and cys in caring for vulnerable children. W&L Subaru graciously donated towards this effort as a Champion Sponsor at our annual Fundraiser and Awareness Event, held February 21st at the Albright Center in downtown Sunbury. It was a beautiful evening listening to testimonies from foster parents and caseworkers alike- the evening being made all the better with W&L's support. Thank you W&L for taking a stand for orphans and vulnerable children!
W&L Subaru Hosts Operation Warm with Union-Snyder Community Action Agency - Rachel Reeher R
Winter can bring a lot of stress and uncertainty with it, especially for parents living on low- to moderate-income. This year's cold has been unprecedented in the Valley, and the relief of being able to get a brand new coat for your child at no cost makes such a difference for those in need. On January 17th, dozens of kids and their families lined up to try on coats, shoes, hats, and gloves with our team of CAA and W&L Subaru employees. Despite the cold and snow outside, the W&L dealership was full of life and warmth as kids chose their favorite colors, showed off their new clothes, and wrote inspiring Messages of Confidence to share with each other. Parents and grandparents expressed how important this event was to them, not only because of the generosity, but because the W&L team made the entire experience feel so special, with fun music, art supplies, and a catered meal. One mother leaned in as her daughter was trying on a pair of pink sneakers and said to me, "She's looked forward to this for weeks. She's so excited to show them off at school." These are the moments that make an event worthwhile. CAA is tremendously grateful to partner with W&L Subaru to bring warmth and joy like this to our community. It's a testament to their compassion and it's an honor to take part in this event for another year. Thank you especially to Megan and Bryce, who truly light up the room!
Driving Hope Forward: W&L Subaru's Monthly Commitment to End Hunger - Evelyn F
At the heart of Central Pennsylvania, neighbors are coming together to help ensure no family has to face hunger alone. In 2026, W&L Subaru is deepening that commitment by pledging to donate $2,000 every month to the Central Pennsylvania Food Bank. This ongoing support provides reliable, year-round resources that help the Food Bank distribute food to families across the region, especially during times when the need is greatest. By choosing to give monthly, W&L Subaru is helping create stability for neighbors facing hunger and reinforcing the power of sustained community investment. We are grateful to W&L Subaru for standing with us in the fight to end hunger in Central Pennsylvania. Their commitment reflects what's possible when local businesses lead with generosity and purpose.
Helping Family During Sons Medical Issues - Amy W
W&L kindly and without hesitation donated a lovely bag full of goodies including gift cards, free oil change, teddy bear, blanket, sweatshirt, and more to a little boy that was unexpectedly in the hospital for a heart infection and will need to be getting open heart surgery in the very near future. Their thoughtfulness and willingness to help someone in the community during this difficult time for the family, especially around the holidays, means way more than they can even imagine. They went above and beyond to support this little boy and his family. Thank you W&L Subaru for being so amazing!
Going the Extra Mile for Neighbors in Need. W&L in partnership with the Central PA Food Bank - Kir E
At W&L Subaru, love isn’t just something they talk about, it’s something they drive. Each month, the team at W&L Subaru puts love in motion with a generous contribution to the Central Pennsylvania Food Bank, fueling the mission to fight hunger and nourish neighbors across our communities. That ongoing support helps provide 8,000 meals, nearly 10,000 pounds of food every single month for neighbors in need. From baskets filled with fresh produce and dairy, to hearty servings of meat and shelves stocked with dry goods, every gift stretches into nourishment that keeps families, veterans, children and seniors strong. Just like every Subaru is built for the long haul, W&L Subaru’s commitment to driving positive change is built to last. With every contribution, they’re helping make sure no one in our community runs on empty. At the Central Pennsylvania Food Bank, we’re proud to have W&L Subaru in our convoy, proving that when love leads the way, everyone has a chance to go farther.
Love in the Driver’s Seat with W&L and Central Pennsylvania Food Bank - Kir E
At the Central Pennsylvania Food Bank, love is measured in meals and every month we provide nourishing food to nearly 268,000 neighbors across 27 counties. Thanks to the generous support of W&L Subaru, each month 8,000 meals are placed on the tables of families, kids, seniors, and veterans who need them most. Beyond their donations, the W&L Subaru team rolls up their sleeves to pack hundreds of boxes filled with shelf-stable foods, helping to ensure no one goes without. And because the Food Bank also provides fresh produce, proteins, milk, eggs, and cheese, these efforts mean neighbors aren’t just fed, they’re nourished. Together, we’re proving that when Subaru says “Love is what makes a Subaru, a Subaru,” it’s more than a slogan, it’s a promise driving dignity, care, and health across Central Pennsylvania.
MECCA WRESTLING BINGO - Kelsey W
The entire Mecca Wrestling Family would like to extend our deepest thanks to W&L Subaru for their generous sponsorship. Your support played a major role in the success of our very first Mecca Wrestling Bingo – and what a day it was! Because of your kindness and commitment to our community, we were able to host a fun, exciting event that not only brought people together, but also raised funds to support our young athletes. Donations like yours directly help us provide better resources, training opportunities, and support for our wrestlers — and beyond that, they help strengthen the entire Mecca community and surrounding areas. Together, we're building more than just strong athletes — we're building strong futures. Thank you, W&L Subaru, for investing in our team and believing in our mission! 🖤💛
Paddle with Purpose - Holly B
When W&L Subaru teamed up with the Northcentral Pennsylvania Conservancy (NPC) for the inaugural Paddle Happy Jumbo event, it was more than just a scenic day on the water. It was a shared commitment to community and conservation in action. Held on the West Branch of the Susquehanna River, the event welcomed more than 30 paddlers to explore a stretch of river that winds through the heart of our region. With support from local outfitter Bad Adventures and a riverside lunch at Milton State Park, the day offered a chance for participants (several of them first-time paddlers) to connect with the river and with one another. NPC used the event as an opportunity to share more about their stream restoration efforts and the power of partnerships in caring for local lands and waters. W&L Subaru presented a generous donation to support this work, but their contribution extended far beyond the check. After welcoming the group, W&L Subaru owner Andrew Long encouraged attendees to reach out if they knew of any local needs the dealership could help with. The impact of that simple, sincere invitation—“We’re here to help”—was deeply felt throughout the group. NPC Communications Coordinator Holly Byers shared, "This is our second year working with W&L Subaru on a community event, and once again we are blown away by their commitment and generosity. Their team continues to demonstrate that community care begins with being present and listening. We are fortunate to have a business so engaged in supporting our region. Their involvement made the day more meaningful, and we are truly grateful to have them as a partner."
