W&L Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at W&L Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At W&L Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is W&L Subaru dedicated locally to the Love Promise?
At W&L Subaru, our mission is to go beyond being just a car dealership, and become an integral part of our community. Through forging partnerships with local charities and non-profit organizations, we strive to enrich the Susquehanna Valley area. Our commitment extends to not only contributing to our community, but actively serving it, while making a positive impact in our community. Our Love Promise is more than a statement; it is our guiding principle in all our endeavors.
Danville PSPCA, Mostly Mutts of Sunbury, Cats in Bloom
Northcentral Pennsylvania Conservancy, Everyone's Playground, Arbor Day Foundation
Chief Shikellamy Elementary School, Bucknell University, SUMMIT Early Learning, Agapeland Preschool
Child Advocacy Center in Sunbury , Union-Snyder Community Action Agency , Susquehanna Valley Baseball Association, Haven Ministry, Shikellamy Athletics
Children's Miracle Network at Geisinger, Leukemia & Lymphoma Society , WellSpan Center for Breast Health
Love Promise Stories from W&L Subaru
Subaru and W&L Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Out Hunger with the Central Pennsylvania Food Bank - Bryce K
At W&L Subaru, our community is at the heart of everything we do through our Subaru Love Promise. We believe in the power of collective action, which is why we are thrilled to spotlight the Central Pennsylvania Food Bank as one of our Love Promise Community Partners. Through our "Driving Out Hunger, Together" initiative, we are taking a two-fold approach to ensure no family has to face hunger alone. In 2026, W&L Subaru has pledged to donate $2,000 every month to the Food Bank. This ongoing, year-round support provides reliable resources to help purchase and distribute nutritious food to families across the region, creating stability when the need is greatest. But our commitment goes far beyond a financial pledge—we are putting our love in motion. In July, our W&L Subaru volunteers rolled up their sleeves and got to work packing 280 boxes for the Food Bank's MilitaryShare program! We are also excited to return for another volunteer event this September in honor of Hunger Action Month—a nationwide campaign where communities stand together to raise awareness and take action against the hunger crisis. The MilitaryShare program is a lifeline for local heroes, providing fresh produce, eggs, dairy, and pantry staples directly to veterans, active military, and their families at convenient locations like local VFWs and armories. In central PA, over 9% of households receiving food assistance include a military member. They fought for our freedom, and by helping to provide food for their families, we are fighting for their future. Most importantly, this ongoing partnership translates to real, tangible support for our neighbors. Because every $1 donated helps provide 4 meals, our commitment for 2026 will help provide a total of 96,000 meals across the food bank's 27-county service area. 💙
Fueling the Love at the Traveling Library - Kara W
The Columbia County Traveling Library is dedicated to providing high-quality library services to underserved rural communities. Through our bookmobile, branch libraries, and online resources, we strengthen our communities by ensuring everyone has access to books, information, technology, workforce resources, and lifelong learning opportunities—eliminating barriers that can limit educational and personal growth. Our outreach extends throughout rural Columbia County with community bookmobile stops, deposit collections at senior centers, preschools, elementary and middle schools, and special community events. This work would not be possible without the support of community partners like W&L Subaru. By sponsoring a full year of fuel for our bookmobile, W&L Subaru is making a direct investment in literacy, education, and equitable access to library services. Their generosity helps us bring books, technology, and valuable resources directly to the people who need them most, ensuring our library can continue connecting communities across Columbia County. We are deeply grateful for their partnership and commitment to making a meaningful difference in our community!
Horses making "Miracles Happen on Horseback!" - Deborah S
Love Promise Story W L Subaru Eos Therapeutic Riding Center & Hoof Beats & Hearts for Veterans would like to thank Subaru & W & L Subaru for the Love Promise Community Commitment. Our friends at W & L Subaru generously donate in support of our therapeutic riding program for children, adults with special needs, and Veterans. Eos has been serving a six-county area for 34 years. Eos started with 7 riders and 2 ponies in 1992 and now are serving over 90 riders with 13 therapy horses, 6 certified therapeutic riding instructors, over 125 volunteers, and a volunteer Board of Directors. Our special programs couldn't happen without our horses and ponies giving their heart and soul to our riders through making special connections. Every therapy lesson takes a team effort of kindness, understanding, patience, compassion, acceptance and most importantly The Love Connection. Our special story honors Jimmy, a 27year old Quarter Horse / Draft cross. Jimmy was a work horse from an Amish Farm in Ohio. They wanted to sell him for $2,800.00 because he was too slow and didn't have enough get up and go for them. Jimmy didn't have the very best horse life. When we went to see him, we took games, noisy toys and threw a ball around and under him. After riding him, Jimmy was cleared by a local veterinarian. I put Jimmy through the test of human and horse connections and asked Jimmy if he wanted to go to Pennsylvania? As I walked Jimmy to the trailer he started to trot to go load up. He knew he was going to a better life. Jimmy has been the most wonderful partner in our team for 17 years and today he has a semi-retired life with three riders a week. He looks awesome and continues to make "Miracles Happen on Horseback!" Eos TRC continues today through fundraisers, fees charged on an ability to pay basis, donations from the community, and grant writing. Eos Therapeutic Riding Center would like to send a much appreciated Thank You to All the fine folks at W & L Subaru for supporting our therapy horses and our programs. "WE ALL FEEL THE LOVE!"
Trees for Streams - Renee C
W&L Subaru is helping add trees along streams in the region. They added extra trees to donate to the Northcentral Pennsylvania Conservancy when ordering trees for their Subaru Love the Earth tree give-a-way. Those extra trees will be planted along streams in the region after the stream's banks are stabilized using log structures. Trees along streams help prevent streambanks from eroding (the roots hold soil in place), provide shade to the water in the summer (helping fish and water insects survive), and provide food for water insects (those falling leaves and twigs are important). The planting plan is to get the trees in the ground this fall after the summer heat is over. For now, the trees are enjoying the mix of sunlight and shade and frequent watering they're getting in the "office nursery." Cleaner streams are on the way thanks in part to W&L Subaru!
Footprints of Love - Aimee B
In the month of March, W&L Subaru, living out their mission to be more than a dealership and to become a true blessing for others, stepped forward in a way that is a reflection of their values, of what it truly means to love and serve a community. W&L Subaru partnered with Footprints of Love to host a special Test Drive for a Cause event. Throughout the month, every test drive became more than a moment behind the wheel it became a step toward feeding the hungry, bringing Bible school to orphans in the villages of Mityana, Uganda and extending compassion to orphans and widows that often feel unseen. The community responded with enthusiasm, as people came to test drive vehicles, they left knowing they had contributed to something far greater. At the end of the month, W&L Subaru presented a generous donation, one that will provide meals to the hungry, carry hope into remote villages, and remind the orphans and widows of Mityana that they are deeply loved. Their generosity echoed the heart of Scripture, which teaches that "whatever you do for the least of these… you do for Me" (Matthew 25:40). W&L Subaru lived this truth with purpose. W&L Subaru didn't just support a ministry, they strengthened a mission. Their partnership allows Footprints of Love to walk farther, reach more villages, and continue sharing nourishment, education, and the love of Christ with those who need it most. Their Love Promise became more than a guiding principle, it became a reality.
Welcome Bags at WellSpan Evangelical Community Hospital in Lewisburg - Bette S
Thank you so much to W and L Subaru of Northumberland County! We are very grateful for the special addition to SUMMIT Early Learning's Welcome Bags. Each month, 40 Welcome Bags are delivered to new Moms at WellSpan Evangelical Community Hospital in Lewisburg. The bags include information about resources in the community and we are so fortunate, because of W and L's donation, to continue adding a new children's book for families to enjoy together. This community collaboration is a way to make sure that early reading and early learning are shared with each little one welcomed at WellSpan Evangelical. Thank you again W and L!
W&L Subaru Sponsors Event for Keystone Family Alliance - Joy K
Keystone Family Alliance is a statewide ministry that works to support foster parents within each county and assists local churches and cys in caring for vulnerable children. W&L Subaru graciously donated towards this effort as a Champion Sponsor at our annual Fundraiser and Awareness Event, held February 21st at the Albright Center in downtown Sunbury. It was a beautiful evening listening to testimonies from foster parents and caseworkers alike- the evening being made all the better with W&L's support. Thank you W&L for taking a stand for orphans and vulnerable children!
W&L Subaru Hosts Operation Warm with Union-Snyder Community Action Agency - Rachel Reeher R
Winter can bring a lot of stress and uncertainty with it, especially for parents living on low- to moderate-income. This year's cold has been unprecedented in the Valley, and the relief of being able to get a brand new coat for your child at no cost makes such a difference for those in need. On January 17th, dozens of kids and their families lined up to try on coats, shoes, hats, and gloves with our team of CAA and W&L Subaru employees. Despite the cold and snow outside, the W&L dealership was full of life and warmth as kids chose their favorite colors, showed off their new clothes, and wrote inspiring Messages of Confidence to share with each other. Parents and grandparents expressed how important this event was to them, not only because of the generosity, but because the W&L team made the entire experience feel so special, with fun music, art supplies, and a catered meal. One mother leaned in as her daughter was trying on a pair of pink sneakers and said to me, "She's looked forward to this for weeks. She's so excited to show them off at school." These are the moments that make an event worthwhile. CAA is tremendously grateful to partner with W&L Subaru to bring warmth and joy like this to our community. It's a testament to their compassion and it's an honor to take part in this event for another year. Thank you especially to Megan and Bryce, who truly light up the room!
Driving Hope Forward: W&L Subaru's Monthly Commitment to End Hunger - Evelyn F
At the heart of Central Pennsylvania, neighbors are coming together to help ensure no family has to face hunger alone. In 2026, W&L Subaru is deepening that commitment by pledging to donate $2,000 every month to the Central Pennsylvania Food Bank. This ongoing support provides reliable, year-round resources that help the Food Bank distribute food to families across the region, especially during times when the need is greatest. By choosing to give monthly, W&L Subaru is helping create stability for neighbors facing hunger and reinforcing the power of sustained community investment. We are grateful to W&L Subaru for standing with us in the fight to end hunger in Central Pennsylvania. Their commitment reflects what's possible when local businesses lead with generosity and purpose.
Helping Family During Sons Medical Issues - Amy W
W&L kindly and without hesitation donated a lovely bag full of goodies including gift cards, free oil change, teddy bear, blanket, sweatshirt, and more to a little boy that was unexpectedly in the hospital for a heart infection and will need to be getting open heart surgery in the very near future. Their thoughtfulness and willingness to help someone in the community during this difficult time for the family, especially around the holidays, means way more than they can even imagine. They went above and beyond to support this little boy and his family. Thank you W&L Subaru for being so amazing!
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